clinique
The Ask:
Drive brand awareness and consideration among the U.S. Latina audience for Clinique’s priority products.
The strategy:
Clinique leveraged the biggest night in Latin music, the Latin GRAMMYs, to showcase their products and have their first Latina Global Brand Ambassador, Melissa Barrera, walk the red-carpet wearing a glamorous look brought to life with her favorite Clinique products. - Moisture Surge 100H Auto-Replenishing Hydrator, Even Better Clinical Serum Foundation and High Impact Mascara
Campaign levers:
Custom Branded Content during our biggest night in Latin music, the Latin GRAMMYs.