Mi Vida Inesperada

Inspiration from the brief: State Farm gives you the coverage and support you need for life's unexpected moments.

In this mini-series, a TU Creator or Talent will share the unexpected twists and turns of their life. As they share their story, they’ll bring viewers into their lives, culminating their journey at the 2024 Premios Juventud awards. Brand messaging will inspire fans to join State Farm so they feel supported to take unexpected leaps of faiths in their own lives.