Brief:

Trolli is the candy that brings excitement and ignites the senses. We partnered up with TelevisaUnivision/Asi Studios to create and inspire brand love among Hispanic Gen Z and young Millennials through branded content and creator partnership.

Approach:

  • Social First Campaign.

  • Brought in a top-tier 3D animator and 2D 8-bit Animator to elevate visual storytelling.

  • Completed all content production in one studio day, and one day red-carpet content capture. With a 12 hour turn around on deliverables.

  • Created a 3-minute-long piece combining influencer and gaming animation.

  • Leveraged Univision’s studios and prop team to build 2 custom sets from scratch.

  • Highly skilled - Multi-faceted, nibble, production crew.

THIS WAS DONE IN PARTNERSHIP WITH TELEVISAUNIVISION/ASI STUDIOS.

Highlights

The campaign's success led to an immediate follow-up RFP and a capabilities debrief with the parent brand’s creative team to explore further partnerships and investment.

 50 + Point lift in ad recall and 19+ lift on purchase intent

Top performing post on the TU handles had an ER of 20.4%